Strategize with key c-store retailers and suppliers to take your business to the next level

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Inspirational speakers and industry experts represent the most innovative organizations inside and outside the c-store industry




Educational curriculum provides insight, key trends and data, and valuable ideas to implement in your stores




CRU’s special events where relationships, ideas and solutions are uncovered

One-of-a-Kind Events



Discuss solutions and opportunities with the industry’s leading visionaries—your peers

Our Attendees

Three days of insights, one extraordinary experience.

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Future-Focused: Next-Level Convenience Retailing

Convenience retailing is evolving rapidly, prompted by changing consumer demands, product innovation and competitive intensity not only from within the channel, but from other retailers and foodservice providers.

Retailers and suppliers come to CRU2016 to strategize together on the future of convenience retailing.

Who Attends CRU?

Convenience Retailing University delivers, in one location, a learning environment fostering insights and answers for senior marketing executives, category managers and managing executives. This face-to-face gathering where creative leaders network and share innovative ideas with colleagues quickly builds long-standing professional relationships.

The Brightest Minds From Cutting-Edge Organizations Attend Convenience Retailing University

Why Should I Attend CRU?


The essence of CRU is the educational curriculum available to all attendees, providing insight, key trends and data, and valuable ideas to implement in your stores.

Supreme Leadership

An exceptional list of industry experts and thought-provoking keynote speakers provide tactics to drive growth and take your stores to the next-level.

Business-Building Connections

There is no better way to stimulate conversation and creative thought toward increasing sales and profits than from a face-to-face meeting.


Some of the best business-building discussions and professional relationships are sparked in unique settings.

Category Talks

Category management is a collaborative process. CRU sessions extend the attentive programming for those making buying decisions and executing marketing programs at the store level.

Product Engagement

Network and discuss business with top suppliers while sampling their new products to resonate with your customers.

2015 Attendees Said It Best

Our Supplier Partners

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