Advisory Council

Stephanie Reeder

Category Manager - Center Store


Stephanie Reeder is currently Category Manager of Center Store at Yesway. Stephanie joined Yesway in 2020. Prior to joining Yesway, she worked at Delek US in category management as well as 25 years at Circle K in many facets of the convenience business. Stephanie is responsible for bringing innovative products, managing relationships with suppliers and appealing promotions to enhance sales and profitability in her categories.

Stephanie “Says Yes to Convenience” with a back-to-basics approach to category management including planogram integrity, effective center store signage, and driving dynamitic promotions to build the basket.

Stephanie, her husband and two sons live in Grapevine, TX. She enjoys spending time with her family, vacationing and watching her sons play sports.