General Session Speaker

Dawn Boulanger

Vice President, Marketing
View Sessions

Tri Star Energy

Dawn is the Vice President of Marketing for Tri Star Energy, the Nashville-based parent company of White Bison Coffee and convenience stores brands Twice Daily, Sudden Service, Southern Traders, and Little General. A 30-year veteran of the restaurant industry, Dawn joined Tri Star Energy to help lead the strategic development and launch of White Bison Coffee in addition to overseeing marketing for the company.

With experience in marketing, operations, and brand management, Dawn knows the importance of understanding your target audience, executing against your brand promise and delivering a great guest experience!

Dawn holds a BS in Business Administration from Middle Tennessee State University. Time out of the office is spent with her husband and  daughter, attending concerts, and cheering on her favorite sports teams – the Georgia Bulldogs, Tennessee Titans and the Nashville Predators.