Category Track Speaker

Joe Brumfield

Senior Category Manager - Beverages
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Tex-Best Travel Centers

Sr Category Manager for Packaged Beverages, Beer/Wine and Dispensed Beverages for La Lomita Inc. Based in Edinberg TX, La Lomita is the parent company of El Tigre Food Stores and Tex-Best Travel Centers located in Central and South Texas. He is responsible for the overall sales and profit growth of those categories, develops promotional programs, oversees the product assortment, retail pricing, negotiates CMA agreement, and manages the vendor relationships. He has been with La Lomita Inc since May of 2022. Prior to taking this role, Joe was a National Account Manager with Eternal Beverages. Prior to that role, Joe was the Packaged Beverage Category Manager for Circle K – Texas. Circle K acquired Valero/CST Brands in 2018, where Joe had previously been the Dispensed Beverage Category Manager since 2014. Before relocating to Texas, Joe spent 14 years at BP Products North America in various roles, including Category Manager, National Merchandising Manager and Marketing Programs Manager. Joe began his career with 7-Eleven (The Southland Corp) in 1986. His roles during his 14 years with 7-Eleven included Operations, Franchising and Merchandising. Joe earned a B.S. in Business from the University of Redlands, Redlands CA. He is also NACS certified in Category Management, AMA Certified in Project Management and has completed formal CPCM Training through CMKG.